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this black friday is sure, maybe the foot traffic is up, but are the customers spending as much? katie is a marketing manager for the water tower place. you're in charge of getting the customers through the door. customers are grappling with high unemployment, falling home prices. it is probably not the best situation. how was it looking so far? >> we're very optimistic with the way the day is starting to we have seen our promotion working today. if you come in before noon and spend $100, you will receive a $10 gift card and a bonus subscription to martha stewart living. >> the first 1000 customers get this little bag. you are putting the incentives out there. >> we know our customers are looking for greater volume and they will shop smarter this weekend. >> the national retail federation says 59 million shoppers said they plan to shop today. a quarter of them are looking for the early bargains, the early bird specials. they are out there. the big sales are out there. the 50% signs are already on the store windows. we have been talking to a lot of customers who are not shopping for the
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